Wealthtech startup Centricity is currently exploring the opportunity to secure approximately $30 million in its upcoming funding round, as disclosed by sources familiar with the situation. This new financing initiative is being pursued less than two years after the previous funding effort of the Gurugram-based firm. According to a source who wished to remain anonymous due to the confidentiality of the negotiations, Mitsubishi UFJ Financial Group (MUFG) and Susquehanna International Group (SIG) are among the primary investors engaged in discussions regarding this financing round. The expected valuation for the round is approximately $250 million.
If this funding is successfully completed at the anticipated valuation, it would effectively double Centricity’s valuation from its earlier financing effort. In September 2024, the company managed to raise $20 million during a seed funding round led by Lightspeed, which valued it at $125 million.
The seed funding round also attracted investments from Paramark VC, Burman Family Office, Shantanu Agarwal, and several angel investors, including Ritesh Agarwal, Vishal Dhupar, and the MS Dhoni Family Office.
Founded in 2022 by Manu Awasthy, Centricity provides plug-and-play solutions to facilitate transitions from employee to entrepreneur (E2E). The company operates via its platforms, Invictus and One Digital, which allow financial advisors to easily access and transact financial products, simplifying portfolio management for users.
Sources have indicated that the new funds are expected to be allocated towards enhancing technology, expanding private banking services, and bolstering the company’s distribution and advisory network. Centricity has opted not to comment on the matter, and attempts to obtain a response from MUFG and SIG have been unsuccessful as of publication.
Data from Startup Superb reveals that Indian wealthtech startups raised over $634 million across 51 deals involving 39 startups during the 2024 and 2025 periods. In the current calendar year, AssetPlus has secured $19.3 million, Wint Wealth raised $28 million, Sahi obtained $33 million, Bachatt closed a $12 million round, while Jiraaf is actively seeking additional capital through an extended Series B round.
Among the notable fundraising efforts in this sector, Dezerv raised $40 million in October 2025 in a funding round co-led by Premji Invest and Accel, achieving a valuation of $300 million.