Eternal Invests in Blinkit: Quick Commerce Expansion

Foodtech powerhouse Eternal has channelled Rs 450 crore (approximately $50 million) into its quick commerce branch, Blinkit, via a rights issue. This marks the first capital injection into Blinkit for 2026, following a substantial funding round of Rs 2,600 crore from Eternal in 2025. According to regulatory documents reviewed by Startup Superb, Blinkit’s board has approved the allocation of 2,799 equity shares to Eternal (previously Zomato) at a share price of Rs 16,07,161, amounting to Rs 450 crore.

Investment Trends in Blinkit

The recent investment comes on the heels of multiple capital infusions from Eternal into Blinkit during the previous year. In January 2025, the parent company injected Rs 500 crore, followed by Rs 1,500 crore in February, and an additional Rs 600 crore in November, culminating in a total investment of Rs 2,600 crore for 2025.

Competitive Landscape in Quick Commerce

This strategic move arrives as competition intensifies in the quick commerce sector. Last October, Zepto secured $450 million in funding from California Public Employees’ Retirement System (CalPERS), a US-based pension fund. Additionally, Swiggy’s board raised Rs 10,000 crore through various public and private offerings to enhance its quick commerce operations. Attempts to reach out to Blinkit for comments received no response.

Leadership Changes at Blinkit

Earlier in the year, Albinder Dhindsa, the CEO of Blinkit, ascended to the role of Group CEO at Eternal after Deepinder Goyal’s resignation.

Financial Performance of Blinkit

In terms of financial health, Blinkit has consistently positioned itself as a frontrunner in the quick commerce market. The company reported revenues amounting to Rs 12,256 crore in Q3 FY26 and achieved an adjusted EBITDA of Rs 4 crore during that time frame. In comparison, Swiggy Instamart reported a loss of Rs 908 crore for the same quarter, with a GOV of Rs 7,938 crore. Meanwhile, Zepto is also projected to record losses, although it has not disclosed any figures beyond FY25.