Ferns N Petals Growth in Fiscal Year 2025

Ferns N Petals (FNP), an omni-channel gifting and floral retail business, demonstrated a remarkable 22% increase in its performance during the fiscal year ending March 2025. The company also successfully reduced its losses within the same time frame.

Revenue Highlights of FNP

FNP’s operating revenue surged to Rs 861.5 crore in FY25 compared to Rs 705 crore in FY24, as per financial records obtained from the Registrar of Companies (RoC). The firm generates income through the sale of cakes, flowers, and tailor-made gifting options via its website, third-party e-commerce platforms, owned retail outlets, and franchises. Additional income is derived from delivery, convenience, packing charges, and franchise revenue, including initial onboarding fees and monthly royalties.

Sales of products like cakes, flowers, and gifts were the principal revenue driver, contributing 91% to the operating revenue, which saw a 22% rise to Rs 781 crore in FY25, up from Rs 641 crore in FY24. Services revenue climbed 25% to Rs 80 crore in FY24.

Total Income and Expenditure

With the inclusion of other income amounting to Rs 7.5 crore, FNP’s total income reached Rs 869 crore in FY25, compared to Rs 712 crore in FY24. On the expenditure side, material costs emerged as the largest component, making up 43% of total expenses. This cost escalated by 21.5% to Rs 379 crore in FY25 from Rs 312 crore in FY24.

Advertising expenses rose by 17% to Rs 184 crore, while employee benefits increased by 18% to Rs 146 crore during the year. Rent expenses were reported at Rs 15 crore, and depreciation costs climbed to Rs 16 crore. In total, FNP’s expenses experienced a 21% rise, culminating in Rs 890 crore for FY25.

Financial Performance and Assets

The company successfully reduced losses by 8.3%, bringing them down to Rs 22 crore in the previous fiscal year. The Return on Capital Employed (ROCE) and EBITDA margin were recorded at -29.13% and -1.25%, respectively. On a unit-based analysis, FNP spent Rs 1.03 to generate a rupee during the fiscal year. Cash and bank balances were noted at Rs 74 crore, with current assets totalling Rs 138 crore and overall assets at Rs 225 crore in FY25.

Funding and Competitive Landscape

FNP has acquired total funding of approximately $27 million to date, with Lighthouse among its prominent investors. The company also operates in the hospitality and wedding sectors through Udman Hotels and FNP Weddings and Events. It faces competition from brands like IGP (Indian Gifts Portal), FlowerAura, Winni, and Archies.

Although the losses may appear minor for a company of this scale, it is evident that FNP lacks a clear path to significantly enhance profitability. At present, it finds itself focused on gradual improvements, facing a pressing challenge from a rapidly growing quick delivery sector that is increasingly competing with FNP’s offerings.