Laani Secures Rs 9.1 Crore to Enhance Personal Care Offerings

Laani, a personal care brand, has successfully acquired Rs 9.1 crore ($970K) in a pre-seed funding round spearheaded by V3 Ventures and Saama Capital. This funding round also attracted contributions from industry figures such as Arjun Purkayastha from Reckitt, Manish Taneja of Purplle, Kunal Bahl from Snapdeal, and Aneesh Sheth affiliated with Dr. Sheth’s Skincare among others.

Founding and Mission of Laani

Founded by Nirja Bhatt in 2024, Laani is focused on crafting body and personal care products specifically designed for Indian consumers. The company pinpointed a market gap through comprehensive research that engaged over 500 women across various digital communities.

Product Launch and Innovation

The brand has initiated its offerings with a Clear Deodorant Stick, presented as a modern alternative to conventional roll-ons and aerosols. This innovative product aims to provide odour control for up to 24 hours without leaving any residue or stains.

Utilisation of Funds

The funding raised will be channelled towards brand development, research and innovation, as well as the expansion of its product range into more personal care categories.

Focus on Indian Market Needs

Laani intends to formulate products that cater to Indian climatic conditions and the changing preferences of consumers, emphasising new formats and compositions.