Meesho Creator Marketplace Elevates E-commerce
Meesho, a prominent horizontal e-commerce platform, has introduced a creator marketplace as a vital component of its content commerce strategy. This initiative encompasses three essential pillars aimed at delivering immersive and interactive shopping experiences on a large scale.
Empowering Influencers with Meesho Creator Club
The Meesho Creator Club functions as a dedicated in-house affiliate programme designed to empower influencers of various sizes, including those located in tier 3 and tier 4 cities. This programme offers real-time performance analytics, quicker payouts, and opportunities for direct collaboration.
Engaging Shopping Experience with Video Finds
Meesho’s creator marketplace, known as Video Finds, showcases short, engaging product videos directly on the Meesho app. This feature allows users to discover and shop easily through captivating content. The products highlighted in these videos are interactive, enabling users to make purchases instantly without navigating away from the content.
Real-Time Interactions with Live Shop
Another exciting feature, Live Shop, facilitates real-time interactive sessions where sellers and influencers present products, respond to questions, and drive immediate sales.
Transforming E-commerce Through Authentic Connections
Meesho aims to revolutionise e-commerce by joining forces with creators who genuinely connect with the diverse lifestyles of its 187 million annual transacting users. This strategy not only enhances product discovery but also builds trust and fosters deeper engagement with consumers.
Success of Content Commerce Initiative
In its inaugural year, Meesho’s content commerce initiative reached over 14.5 million users, effectively bridging the gap between storytelling and shopping with a personalised experience tailored for the Indian market. During the period from January to December 2024, Meesho experienced a threefold increase in order volume on the platform attributed to content commerce. The platform has collaborated with over 21,000 creators, thus driving significant engagement across India.
Future Expansion of the Creator Club
Looking ahead, Meesho intends to broaden the Creator Club by welcoming a varied assortment of creators, ensuring that the programme is appealing to both micro and nano-influencers, alongside larger content creators.