All Home: A New Era in Interior Design Products

All Home, founded by Dharmil Sheth, Dhaval Shah, and Hardik Dedhia, innovates the landscape of architectural and interior design products. This platform aims to streamline various aspects of home interiors, presenting a comprehensive solution that includes categories such as sanitaryware, furniture, kitchen essentials, wardrobes, furnishings, lighting, and hardware.

Revolutionising Home Interiors

All Home aspires to modernize fragmented sectors within home interiors. The platform collaborates with successful, omnichannel home improvement brands, enhancing their businesses through technology, designer insights, and modern manufacturing and distribution methods driven by the internet.

Current Brand Collaborations

The platform is already operational, featuring partnerships with well-known brands like Colour Coats, House of W, and Fiamarc, with additional brands expected to join soon. All Home claims to have achieved operational profitability and scaled up while maintaining a low profile for the past six months.

The Vision Behind All Home

In a joint statement, the co-founders expressed their vision: “Following basic needs like food and clothing, the next significant consumer growth in India is anticipated in housing. All Home is dedicated to creating reliable brands that cater to how India lives, constructs, and renovates its spaces, encompassing homes, offices, and urban infrastructure.” They noted that consumers are increasingly keen on enhancing their living and working environments but often lack access to the right products and channels. Their platform aims to fill this void.

Investment Highlights

All Home has also completed an undisclosed investment round led by Bessemer Venture Partners, valued at over $120 million. The funding round included contributions from various notable angel investors, such as Siddharth Shah (PharmEasy), Niket Shah (Motilal Oswal), Shalibhadra Shah (Motilal Oswal), Kabir Narang (B Capital), and Ankur Gulati (Warburg Pincus), among others.

Although the actual amount raised has not been made public, an ET report approximates it at around $20 million.

Transition from PharmEasy

This development unfolds five months after the founders officially transitioned from PharmEasy to embark on this new initiative in the consumer sector. Under the leadership of Siddharth Shah, PharmEasy has faced a notable decline in both revenue and valuation during FY24, with FY25 results still pending release.