PlaySuper Secures $500K Seed Funding

Gaming commerce startup PlaySuper has successfully secured $500K in its seed funding round, which was primarily led by the IAN Angel Fund along with 100X.VC. This funding round also included various angel investors such as Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, among others.

The capital raised will be channelled into enhancing product development, broadening market presence, and bolstering recruitment efforts. PlaySuper is gearing up to unveil its innovative, hyper-personalized in-game store that allows seamless integration without the need for updates.

Expansion Plans for PlaySuper

Based in Gurugram, PlaySuper aims to make a significant move into the Southeast Asia (SEA) market within the next six months, followed by expansions into the MENA and LATAM regions. The startup will also appoint a new Product Head and enhance its B2B partnerships team to attract more gaming studios.

About PlaySuper and Its Founders

Founded in April 2024 by Shouradeep Chakraborty, PlaySuper allows gamers to shop for products while engaged in their favourite mobile games. The platform effectively merges real-life shopping experiences within mobile gaming environments.

Shouradeep and Upamanyu, the co-founders of PlaySuper, previously established LectureNotes, an edtech platform that raised $2.5 million in 2022. They bring with them a wealth of experience from the gaming, Web3, and educational technology sectors.

Future Focus of PlaySuper

In the coming year, PlaySuper will concentrate on launching its in-game store and expanding its footprint in new markets while strengthening partnerships with game developers.