RAS Luxury Skincare Secures $7.5 Million in Funding

RAS Luxury Skincare has recently secured $7.5 million in a Series B funding round, with Dabur Ventures leading the investment, joined by Unilever Ventures. This Raipur-based skincare brand had earlier raised more than $6.5 million, which included a Series A round, also spearheaded by Unilever Ventures.

Funding Utilisation for Expansion

The funds will be directed towards amplifying its omnichannel growth, focusing on enhancing digital and offline avenues. This encompasses the brand’s direct-to-consumer (D2C) platform, various e-commerce and quick commerce marketplaces, Exclusive Brand Outlets (EBOs), partnerships in HORECA, and a curated retail presence, as announced by RAS Luxury Skincare in a press release.

Company Overview

Founded in 2021 by Shubhika, Suramya, and Sangeeta Jain, RAS Luxury Skincare employs a vertically integrated business model. This includes the cultivation of botanicals on family-owned farms, in-house research and development, and small-batch manufacturing. Their product range consists of face elixirs, serums, and moisturisers, all made with essential oils and natural ingredients.

Marketing and Team Expansion Plans

RAS Luxury Skincare is poised to invest in marketing and brand-building strategies to enhance consumer engagement within the premium luxury market. The company also intends to expand its workforce across critical areas such as product development, marketing, and operations to facilitate its next growth phase.

Impressive Growth Metrics

RAS has displayed remarkable growth, reporting a three-year revenue compound annual growth rate (CAGR) of approximately 75%, with an annual recurring revenue (ARR) of around Rs 100 crore and robust gross margins. The brand boasts a consumer base of over 500,000 unique customers and maintains a strong presence across multiple channels, including its D2C platform and premium retail outlets.