BeastLife Nutrition Brand Secures Rs 1.9 Crore Investment

BeastLife, a leading nutrition brand, has successfully raised Rs 1.9 crore, achieving a valuation of Rs 120 crore thanks to Indian cricketer Rinku Singh’s investment. Rinku has chosen to actively endorse the brand’s expansion by investing in the company and utilising its platform to promote awareness of clean, reliable, and effective supplements within the athletic community, as stated by BeastLife in their press release.

The startup had previously garnered $479K during its angel funding round.

The Founding of BeastLife

Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife operates as an online platform in India that specializes in selling sports nutrition and bodybuilding supplements. The core mission of the company is to empower individuals in reaching their fitness aspirations and pushing the limits of their capabilities. Its product line encompasses protein supplements, BCAA, creatine, and multivitamins.

Innovative Product Offerings

The company, based in Gurugram, also features a unique roti protein mix designed to enhance protein intake in daily meals. BeastLife’s products are engineered to ensure noticeable absorption and efficacy. Among its offerings, the Pro Concentrate Whey Protein utilises Ultrasorb Tech, crafted to aid muscle recovery and bolster overall performance through meticulously chosen ingredients that cater to the requirements of contemporary athletes.

BeastLife’s Vision and Commitment

BeastLife stands for more than just supplements. It is dedicated to creating exceptional products with premium ingredients, grounded in scientific research and integrity. Rinku Singh expressed his enthusiasm for the brand, noting that its vision to make world-class sports nutrition accessible in India resonates deeply with him, and he takes pride in supporting such a cause.

Equity Structure and Competition

The brand’s equity distribution reveals that Gaurav Taneja owns a 40% stake, Raj Gupta holds 15%, while Varun Alagh, co-founder of Mamaearth, possesses 30%, with an additional 15% allocated for ESOP. BeastLife competes with various fitness brands, including MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth.

Growth and Financial Performance

In just over a year, BeastLife claims to have achieved a gross merchandise value (GMV) of Rs 50 crore, alongside positive EBITDA. The company is currently tracking an Annual Recurring Revenue (ARR) of ₹80 crore GMV while effectively managing its performance marketing expenditures at merely 15%.