Utsav Secures Rs 6.35 Crore in Funding Round

The spiritual and devotion platform Utsav has successfully raised Rs 6.35 crore in a funding round
led by Equanimity Investments, with contributions from its existing investor, India Quotient.
Based in Kolkata, the company had previously secured Rs 2 crore in a seed round from India Quotient
in June 2023.

The funds will be utilised to expand Utsav’s operations domestically and internationally, recruit
skilled personnel, and enhance its technological capabilities, as stated in a recent press release.

About Utsav

Co-founded in 2021 by Ankita De, Sourajit Basu, and Prajata Samanta, Utsav offers a virtual platform
that allows users to book pujas, receive prasad through home delivery, and consult with priests.
The platform aims to engage a vast religious audience in India and create a comprehensive online
ecosystem around spiritual practices.

Product Offering and Vision

Utsav plans to introduce a variety of merchandise, including jyotirlinga from Triyambakeshwar,
the Shani yantra from Shani Shinganapur temple, rudraksha mala, and much more. The company seeks
to transform the way individuals experience religious rituals, merging tradition with technology
to enhance accessibility to spiritual services.

Current Reach and Future Plans

Currently, Utsav’s platform attracts around three lakh organic monthly visits. The company has
partnered with over 60 temples across the northern, eastern, and western regions of India, with
aspirations to expand this network to 100 temples within the next year. Furthermore, Utsav aims
to penetrate the South Indian market and plans to launch its ecommerce services in the forthcoming
months.

Competitive Landscape

Other significant players in the spiritual service sector include Vama.app, AppsForBharat,
Astrotalk, DevDham, among others.