Focus Keyword: Burger Bae

Burger Bae’s Founders Pitch on Shark Tank India

During the recent episode of Shark Tank India, the creators of the lifestyle clothing brand Burger Bae—Rohan Kashyap, Janvi Sikaria, and Ojasvee Kashyap—were in the spotlight. Their pitch caught attention when Rohan referenced the 70-hour work ethic of Infosys founder Narayana Murthy.

Ambition to Transform Ludhiana

Rohan expressed his desire to emulate Narayana Murthy’s impact on Bengaluru by transforming Ludhiana. He stated, “Mujhe Ludhiane ka Narayan Murthy banna hai.” In response, Aman Gupta, co-founder and CMO of boAt Lifestyle, acknowledged the ambition by commenting, “Sahi hai, bas 70 ghanta kaam karna padega.”

Commitment to Hard Work

Displaying his dedication, Rohan conveyed that he is prepared to work even 100 hours a week if needed. The founders described their brand as ‘tasty’ and ‘saucy’, drawing a comparison to a toxic college girl, symbolising traits that are hard to overlook.

Investment Proposal

The entrepreneurial trio sought ₹1 crore for a 2.5 per cent stake in their company, attributing a valuation of ₹20 crore to their business. Rohan revealed that their revenue is projected to reach ₹15 crore this year, but he also admitted the brand faced near bankruptcy due to an unsuccessful early partnership.

Challenges and Financial Insights

He explained to the ‘sharks’ that he had sold approximately 33 per cent of the business to an initial investor, who failed to honour the agreement. Consequently, Rohan had to buy the investor out, relying on funds borrowed from his family.

From Customer to Co-Founder

Janvi shared her personal journey of becoming a co-founder after experiencing delays in an order. The founders also touched upon their relationship, which added a personal touch to the pitch.

Vision for Sustainability

The ‘sharks’ were particularly impressed by the founders’ ambition to establish a Make-in-India fashion brand focused on quality, community, and sustainability.

Investment Offers from the Sharks

Despite this, Namita Thapar, executive director of Emcure Pharmaceuticals, expressed concerns about Rohan’s understanding of numbers and opted out, as did Viraj Bahl, who deemed it premature to invest.

On the other hand, ‘sharks’ Anupam Mittal, Kunal Bahl, and Aman Gupta proposed an offer of ₹1 crore for 10 per cent equity, or ₹2 crore for 20 per cent equity. Ultimately, the founders accepted the latter offer, finalising the deal on the show.