Shark Tank India Season 4: The Trajectory Neck Pillow Pitch

Shark Tank India Season 4 continues to highlight inventive ideas, yet not every entrepreneur manages to win over the judges. In the most recent episode, Anupam Mittal expressed concerns regarding the creators of Trajectory, a neck pillow company, challenging them on their absence of a distinctive selling point (USP) and their questionable brand comparisons.

The founders of Trajectory entered the tank aiming for ₹1 crore in exchange for a 2% ownership stake in their business. Their assertive presentation, alongside impressive figures of ₹15 crore in revenue, an effective distribution strategy, and partnerships with airport retail chains and Amazon, initially piqued the investors’ interest.

However, Mittal highlighted their brand’s lack of uniqueness. When the entrepreneurs began to share their brand narrative without addressing his critiques, he interjected, questioning, “Will this story ever end?” CEO Raghav then sought to ease the tension with a joke, but Mittal remained unconvinced, responding, “Your rehearsed jokes aren’t landing, my friend.”

Subsequently, Namita Thapar probed the brand’s unique selling proposition, leading the founders to discuss the materials and fabric used for their cushion. This further irritated Mittal, who retorted, “What nonsense are you saying? Why do you always beat around the bush?” He lashed out further, “Abhi aap kahi par bhi teer maaro, lagega nahi.”

The tension escalated when the Trajectory founders likened their brand to a well-known energy drink, a comparison that Mittal dismissed as “absolutely baseless.” Despite the intense back-and-forth, the entrepreneurs ultimately managed to secure a deal, demonstrating that a challenging response from the sharks does not always prevent a successful pitch.