Nidhi’s Grandmaa Secret Featured in Shark Tank India

Nidhi’s Grandmaa Secret, a brand based in Gurugram, showcased their chemical-free hair oil composed of 13 herbs on a recent episode of Shark Tank India Season 4 on SonyLIV. Founders Nidhi and Rajat demonstrated the product’s purity by drinking the oil in front of the panel of judges. This daring display elicited a look of disgust from Aman Gupta, while Anupam Mittal humorously remarked about the oil’s potential effects, suggesting that hair might start growing internally.

The family team, consisting of Rajat, his wife Nidhi, and his mother Rajni, sought ₹70 lakh for a 2% equity stake, placing the company’s valuation at ₹35 crore.

Challenging Questions from the Sharks

During their product presentation, Vineeta Singh raised concerns regarding the chemical content of some items, particularly the ‘Herbal Sindoor.’ When Aman queried how their offering was distinct from Avimee Herbal, which appeared in Season 2, Rajat struggled to provide a satisfactory response. Nidhi intervened, emphasising that their oil is crafted from fresh, natural ingredients.

The sharks expressed doubts regarding Rajat’s previous entrepreneurial failures. Aman bluntly communicated his lack of confidence, stating that he did not find Rajat credible. He suggested that the pitch might have been more convincing if it had been presented solely by Nidhi and Rajni. Vineeta ultimately chose not to invest as well.

Securing a Deal with Anupam Mittal

Peyush Bansal recognised the potential of their hair oil but recommended that they concentrate on it rather than branching out into other products. Kunal Bahl cautioned Rajat against his habit of always seeking backup plans, stating that it would hinder the ability to create a substantial business. He also declined to make an investment.

Despite the overall skepticism, Anupam Mittal extended an offer, and after some negotiation, they agreed on ₹70 lakh for 5% equity along with a 1% royalty, bringing the company’s valuation down to ₹14 crores.