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Home Shark Tank Shark Tank India

Anupam Mittal Breaks Conventions: Honors Saraswati and Celebrates Independence in His Daughter’s Name

Team SS by Team SS
April 19, 2025
in Shark Tank India
Reading Time: 6 mins read
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Anupam Mittal Breaks Conventions: Honors Saraswati and Celebrates Independence in His Daughter’s Name
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Highlights

  • 1 Reimagining Traditions: A Modern Naming Approach
    • 1.1 Alyssa Anantara: A Name with Meaning
      • 1.1.1 A Strong Message Through Naming

Reimagining Traditions: A Modern Naming Approach

In many Indian households, the process of naming a child, particularly a daughter, often adheres to an unspoken guideline. Commonly, the father’s first name serves as the middle name, which may later change to reflect the husband’s name. This deeply rooted custom is rarely challenged. However, Anupam Mittal, the founder of People Group and Shaadi.com, took a bold step to alter this narrative for his daughter.

Mittal shared his insights on LinkedIn regarding the choice to name his daughter. He pointed out, “In a world where women are still introduced as someone’s daughter, someone’s wife, someone’s mother…we just wanted her to start as herself.”

When his daughter, Alyssa, was born, Mittal expressed a desire to select her middle name. “Traditionally in most parts of India, that’s not how it’s done. The father’s first name automatically gets passed down. And in case it’s a girl, it later gets replaced by her husband’s name. It’s a quiet tradition. So quiet, in fact, that most don’t question it. But we did,” he elaborated.

Alyssa Anantara: A Name with Meaning

Instead of adhering to convention, the couple decided on the name Alyssa Anantara. “’Anantara’ – which signifies limitless, is rooted in Ananta, another name for Saraswati, the goddess of wisdom,” he explained.

A Strong Message Through Naming

Mittal emphasised the significance of this decision, stating, “It’s a small thing. A name. But also…not so small. For us, it was a way of saying:

  • You don’t have to carry forward anyone’s legacy.
  • You are not defined by the men in your life.
  • You are free to write your own story.

He pointed out that this choice wasn’t meant to be a grand declaration, but rather felt like an appropriate start. “A quiet way to say – We believe in equality. In her, In her choices, In her future! And that felt enough.”

Mittal’s post received widespread acclaim from many social media users.

One user remarked, “Parents like you set the gold standard for nurturing daughters—not by imposing societal expectations, but by empowering them to forge their own paths. It’s truly inspiring to see a father who encourages his child to grow authentically, embracing her unique journey rather than conforming to external pressures. Your approach exemplifies the perfect blend of professionalism and heartfelt parenting. Thank you for sharing this beautiful perspective.”

Another user shared, “That’s a great perspective Anupam Mittal. In India, we still write middle names everywhere, starting with schooling. Then the legacy continues indefinitely, and all identities are connected to these initials. The Indian constitution doesn’t mandate that only the father’s name be added. It’s an age-old system that needs change and will take generations. But a commendable start by you. Love this feat of yours.”

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A third commentator added, “What a heartfelt and meaningful choice. It’s inspiring to see traditions being redefined with such intentionality and purpose.”

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