instax WIDE Evo: Fujifilm’s New Hybrid Instant Camera
Fujifilm India has introduced the instax WIDE Evo, an innovative hybrid instant camera aimed at photography enthusiasts who appreciate larger prints and enhanced creative options. The launch event took place in Mumbai, attended by Bollywood actor Kartik Aaryan, who serves as the brand ambassador for Fujifilm’s instax series.
Features of the instax WIDE Evo
The instax WIDE Evo is a significant upgrade from the instax mini Evo, now featuring WIDE format film that doubles the size of standard instax prints. Photography enthusiasts can explore 10 lens effects and 10 film effects, such as Magenta, Monochrome, Light Leak, and Colour Gradient, enabling them to play around with 100 different shooting styles. Furthermore, the camera introduces Degree Control, a feature allowing users to adjust light intensity and colour gradation across 100 levels for precise image capturing.
Creative Expression and Unique Capabilities
During the launch, Aaryan articulated that the camera represents “a perfect blend of trend and nostalgia,” noting that its unique mix of vintage appeal and cutting-edge technology makes it an ideal tool for capturing unforgettable moments. The ability to experiment with 100 Shooting Effects coupled with Wide Angle Mode ensures that each photo is distinctively special. The excitement surrounding this camera is expected to inspire individuals to explore their creative sides.
Additional Features and Smartphone Printing
In addition to its array of creative effects, the instax WIDE Evo incorporates a Wide Angle Mode for capturing expansive scenes and a Film Style option for personalised frames. It also operates as a smartphone printer, enabling users to print images directly from their mobile devices via Bluetooth.
Commitment to Innovation at FUJIFILM India
Koji Wada, Managing Director of FUJIFILM India, expressed his eagerness, stating that FUJIFILM India is dedicated to providing innovative products and solutions that resonate with their mission of ‘Giving Our World More Smiles.’ The company aims to blend various ideas, distinctive abilities, and extraordinary individuals to devise solutions that spread joy globally. The introduction of the instax WIDE Evo reinforces Fujifilm’s dedication to innovation within the realm of instant photography. This hybrid instant camera seamlessly combines advanced capabilities with classic design, allowing users to ‘make every shot a masterpiece.’
Expanding the instax Instant Photo System
Arun Babu, Associate Director & Head of Digital Camera, Instax & Optical Devices Business at FUJIFILM India, mentioned that FUJIFILM India’s goal is to broaden the instax instant photo system, bringing people the pleasure of immediate photo printing. With the WIDE Evo, they unveil versatile shooting expressions through innovative features including ten film effects, ten lens effects, Degree Control, six Film Styles, and Wide Angle Mode. The tagline, ‘make every shot a masterpiece,’ captures their ambition for users to craft their finest masterpieces from a myriad of possibilities, which is actively promoted online, through social media, and in retail locations to highlight the unique essence of the WIDE Evo for photography enthusiasts everywhere.
New Film Launch
Alongside the camera launch, Fujifilm is also introducing a new “BRUSHED METALLICS” WIDE format film with a striking metallic-textured finish.
Availability and Pricing
The instax WIDE Evo will be available for purchase beginning February 20 at a price of ₹47,999, inclusive of 20 WIDE shots. Pre-orders will commence on February 4 at instax.in and selected retail outlets, with early buyers set to receive a complimentary designer film pack valued at ₹1,299.