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Automotive luxury and advanced mobile technology create a unique product; this is not just another brand partnership. At the crossroads of British racing heritage and smartphone advancement lies realme’s new GT 7 Series. But what role does a century-old luxury car brand play in shaping a smartphone’s design?

Startup Superb’s Pranav Dixit engaged with Chase Xu, Vice President and Chief Marketing Officer at realme, to discuss how Aston Martin’s legendary history has been intricately integrated into realme’s latest flagship device.

A Fusion of Performance and Prestige

When discussing the influence of this collaboration on the aesthetics and quality of the GT7, Xu noted, “The partnership with the Aston Martin Aramco F1 Team has significantly impacted the GT 7 Series, transforming it from a high-performance smartphone into a design symbol.”

Xu further explained the detailed craftsmanship inspired by Aston Martin’s automotive expertise. “The GT 7 Dream Edition proudly showcases the renowned Aston Martin ‘Silver Wing’ emblem, which has been painstakingly reproduced through a three-layer engraving method, with each 0.1mm feathered groove representing the brand’s commitment to precision,” he stated. “The smartphone’s aerodynamic two-wing design is drawn from the high-speed airflow patterns produced by Formula One cars, resulting in a form that is both dynamic and timeless.”

Emphasising the premium quality, Xu remarked, “The signature Aston Martin Green finish, accomplished through a five-layer paint application and numerous calibrations, imparts a tactile richness and visual depth that is rarely found in smartphones. This collaboration focused on more than just looks; it aimed to embed a philosophy of performance, luxury, and legacy into every aspect of the GT 7.”

The Power to Impress

On the topic of notable features, Xu highlighted two innovations that particularly excite him. “It’s genuinely hard to identify a single outstanding feature in the GT 7 Series, as this smartphone is infused with innovations that each contribute something special,” he explained.

“The combination of the 7000mAh Titan Battery and the MediaTek Dimensity 9400e chipset tops the list,” he pointed out, underlining their importance. “The 7000mAh battery is revolutionary. It stands as the largest in its category, designed to completely eradicate battery anxiety. Whether engaged in gaming, streaming, or managing a busy schedule, this battery guarantees that users will never need to frantically hunt for a charger.”

Xu stressed the remarkable charging speed, stating, “What makes it even more astonishing is the 120W Ultra Charge capability, which charges the device from 1% to 50% in just 14 minutes, and fully charges it within 40 minutes. This speed isn’t merely fast; it is transformative, particularly for people constantly on the go.”

Engineering Meets Aesthetics

Xu also elaborated on the GT 7’s distinctive design features that set it apart from the competition. “The implementation of graphene in the IceSense Design is a groundbreaking industry first, offering superior thermal management and a unique tactile experience,” Xu commented, detailing the material’s practical advantages. “Graphene’s thermal conductivity exceeds standard fibreglass by 24 times and glass by six times, leading to significantly enhanced heat dissipation.”

He added, “Yet the truly groundbreaking aspect is the ‘skin-touch’ temperature experience it offers, cool and refreshing in summer, warm and gentle in winter.”

Xu highlighted the importance of these detailed design elements for younger, tech-savvy consumers. “These design choices are tailored to resonate with Gen Z and millennial users, who increasingly perceive their smartphones as extensions of their identity. For these digitally native generations, aesthetic appeal is an essential component.”

A Vision of Accessible Luxury

Finally, in reference to realme’s long-term vision, Xu stated, “At MWC 2025, realme introduced an ambitious three-year strategic plan aimed at doubling its global user base and establishing a strong foothold in the mid-to-high-end smartphone market.”

“This vision is grounded in a dedication to making luxury more accessible by delivering premium design, flagship performance, and advanced AI features to a wider demographic,” he added. “The GT 7 Series, branded as the ‘2025 Flagship Killer,’ exemplifies this initiative.”

Xu concluded, “Collaborations with renowned brands like Aston Martin are integral to this strategy, enabling realme to create products that resonate deeply with younger, design-focused consumers. The objective is not solely to compete in the premium market but also to redefine it by making luxury more attainable, aspirational, and driven by youth.”


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