Boult Audio Mustang Collaboration: High-Performance Audio Products

Boult Audio has enhanced its partnership with Ford Mustang, unveiling an exciting range of high-performance audio products. The latest collection, which includes the Mustang Q, Mustang Dyno, and Mustang Torq models, builds on the success of their initial collaboration and seeks to elevate Boult’s presence in India’s rapidly advancing smart audio sector.

Boult x Mustang Collection Availability

The Boult x Mustang Collection can be found on www.boultaudio.com and leading e-commerce sites such as Amazon and Flipkart, with prices beginning at ₹1,299. The launch features special promotions on Boult’s official website.

Growth Results from Mustang Partnership

Boult’s extended collaboration with Mustang has already yielded positive outcomes, with the brand reporting a 55% increase in year-on-year growth in Q3 2024 and a 36% rise in Q4 2024 for its True Wireless Stereo (TWS) products. Additionally, this partnership has enabled Boult to capture roughly a 10% increase in market share within the competitive ₹1,500-₹2,000 TWS market segment.

Industry Insight on Audio Wearables

With India’s audio wearables market expanding quickly, demand for aspirational and high-quality TWS products remains robust. Varun Gupta, Co-Founder and CEO of Boult, noted that this represents an opportunity to lead in innovation and provide unparalleled audio experiences. He expressed that the enhanced Mustang partnership bolsters Boult’s product lineup, keeping the brand at the cutting edge of the TWS revolution.

New Models in the Mustang Lineup

The latest audio range features three standout models:

• Mustang Q: Equipped with 40mm Bass Boosted Drivers and BoomX Technology, this over-ear model provides an impressive 70-hour battery life, memory foam earcups, and four EQ modes for a tailored audio experience.
• Mustang Dyno: This model, featuring 13mm drivers and the Boult AMP App, offers an immersive bass experience while allowing users to customise sound settings and gesture controls.
• Mustang Torq: This model makes a return in striking Silver and Yellow hues, equipped with 13mm drivers, BoomX Technology, and ZEN Quad Mic ENC for clear audio during calls. It also includes Blink & Pair Bluetooth 5.4 for effortless connectivity.

Charging and Gaming Features

All three models are equipped with Lightning Boult Fast Charging, allowing up to 10 hours of playback with just a 10-minute charge. Additionally, the Combat Gaming Mode ensures ultra-low latency (45ms), providing an enhanced gaming experience.