Marketing

Zee Cinema’s Border 2 premiere tapped into Independence Day's cultural rhythm, making it an anticipated event.

Bertelsmann India Investments first backed Shiprocket in 2015, paving the way for its remarkable IPO journey.

Reliance Digital's D.I.S.C.O. offers irresistible deals on smartphones, TVs, laptops, and home appliances.

KFC's Double Chicken Dynamite Burger campaign integrated into social settings, emphasizing authentic experiences over traditional ads.

The festive season drives significant consumption growth in Uttam Bharat, with a shift towards premium products.

In a fragmented media environment, capturing attention is a major challenge for advertisers today.

The Coca-Cola Company has introduced a new global visual identity system for its brand, aiming for consistency.

"Bigg Boss succeeds not just with contestants but through audience self-reflection, creating deep emotional ties."

India's Hindi Heartland is transforming into a value-led consumer market, driven by rising incomes and aspiration.

Uber's OOH campaign in Bengaluru and Pune boosts Auto service visibility and targets commuter decision-making.