Marketing

KFC's Double Chicken Dynamite Burger campaign integrated into social settings, emphasizing authentic experiences over traditional ads.

The festive season drives significant consumption growth in Uttam Bharat, with a shift towards premium products.

In a fragmented media environment, capturing attention is a major challenge for advertisers today.

The Coca-Cola Company has introduced a new global visual identity system for its brand, aiming for consistency.

"Bigg Boss succeeds not just with contestants but through audience self-reflection, creating deep emotional ties."

India's Hindi Heartland is transforming into a value-led consumer market, driven by rising incomes and aspiration.

Uber's OOH campaign in Bengaluru and Pune boosts Auto service visibility and targets commuter decision-making.

OnePlus has teamed up with Himesh Reshammiya for a social-first campaign, making the "N" go missing.

AI marketing platform JustAI has raised over $17 million in Series A funding to expand its AI infrastructure.

INFLUISH, a creator platform, raised funds to enhance tools for growth, learning, and monetisation for creators.