Marketing

InMobi has acquired MobileAction, an AI powered platform focused on iOS app growth and analytics.

Gold Winner Refined Sunflower Oil strengthens its foothold with Rachita Ram, focusing on family cooking.

MakeMyTrip's campaign reinterpreted election results, presenting travel destinations as the top “winners.”

Pernod Ricard India's Seagram’s Xclamat!on Mixers launched a participative campaign blending digital and physical activation.

Marketing has long relied on proxies. Reach was estimated, attribution modelled, and outcomes often inferred.

Reliance Digital’s campaign offers discounts up to Rs 26,000, nudging shoppers toward bundling products.

ISGL attempts to bridge the gap in India's esports ecosystem, creating a pathway from grassroots to pro competition.

Riya's skincare brand thrives on social media, but returns and poor infrastructure hinder growth.

On International Women’s Day, Zydus Healthcare Ltd organized Mega FibroScan Camps focused on liver health.

Mosaic Wellness raised Rs 200 crore to expand in consumer health, serving over six million annually.