Hypergro.ai Secures Funding for AI-Powered Marketing Automation
Hypergro.ai, a leading video generation and conversion platform, has successfully obtained Rs 7 crore (approximately $800K) in a pre-Series A funding round led by Eternal Capital, with contributions from Silver Needle Ventures, VCats, Astir Ventures, and FAAD Network. Previously, the company raised $961K from Silver Needle Ventures and other investors.
The funds will be directed towards accelerating innovation, facilitating global expansion, and reinforcing its position as a frontrunner in AI-driven marketing automation, as stated by Hypergro.ai in their press release.
Addressing Digital Marketing Inefficiencies
Founded in 2022 by Rituraj Biswas and Neha Soman, Hypergro.ai tackles critical challenges within digital marketing, such as manual execution, fragmented data, and insufficient real-time insights. The platform leverages AI to automate video production, enhance performance campaigns, and engage prospects through AI-enabled sales agents, enabling brands to implement marketing strategies on an extraordinary scale.
Innovative Features of Hypergro.ai
According to Hypergro.ai, the platform integrates AI-driven content creation, real-time campaign enhancement, and automated lead engagement into a unified intelligent system. This comprehensive approach ensures that brands can achieve maximum revenue with minimal effort.
The Bengaluru-based organisation claims to deliver video production that is 92% faster and at 80% lower costs compared to traditional techniques. Furthermore, Hypergro.ai provides AI-automated video personalisation along with adjustments in aspect ratios and formats, catering to the need for tailored video content that is specific to different audiences and geographies while optimising for multiple platforms.
Global Expansion Plans
Hypergro.ai is extending its reach into international markets, targeting the US, APAC, and GCC regions. Currently, the company serves well-known brands across various sectors, including e-commerce, retail, entertainment, gaming, travel, and hospitality, partnering with top names such as ClearTrip, Newton School, GamesKraft, and Docube.