Wellbeing Nutrition Secures Rs 25 Crore in Debt Funding

Wellbeing Nutrition, a D2C health & wellness startup, is successfully raising Rs 25 crore (approximately $3 million) in debt funding. This funding round is led by the pharma company ACG-Capsules, with additional involvement from Maheshwari Investors Pvt Ltd, MGB Advisors, and Atmos Finance.

The board at Wellbeing Nutrition has approved a special resolution to issue 2,500 optionally convertible debentures (OCDs) at a price of Rs 1,00,000 each to collectively raise Rs 25 crore or $3 million, as indicated by their regulatory filing from the Registrar of Companies (RoC).

Leading the investment, ACG contributed Rs 10 crore, while Maheshwari Investors, MGB Advisors, and Atmos Finance each provided Rs 5 crore. The filings suggest that Wellbeing Nutrition intends to utilize these funds for its general business functions, including capital expenditures and working capital requirements.

About Wellbeing Nutrition

Founded by Avnish Chhabria, Wellbeing Nutrition is dedicated to whole-food nutrition and focuses on plant-based ingredients that promote overall wellness. The brand offers a diverse range of products aimed at enhancing daily wellness, improving sleep, alleviating headaches, supporting gut health, preventing hair loss, and enhancing skincare.

Funding History and Financial Performance

According to information from startup data intelligence platforms, Wellbeing Nutrition has raised nearly $14 million to date. This includes a notable $10 million Series B funding round secured from Fireside Ventures and Hindustan Unilever (HUL) in December 2022.

For the fiscal year ending March 2024, Wellbeing Nutrition reported operating revenues amounting to Rs 70 crore while facing a loss of Rs 32 crore during this same timeframe.