Eat Better Co Secures Rs 17 Crore in Pre-Series A Funding

Eat Better Co, a snack brand, has successfully raised Rs 17 crore in a pre-Series A funding round co-led by Prath Ventures and Spring Marketing Capital, with contributions from existing investors. The brand gained notable recognition after appearing on Shark Tank, securing a deal valued at 100 crore from investor Namita Thapar.

Based in Jaipur, the company previously acquired $1.12 million from Mumbai Angels and other backers.

The newly acquired funds will be utilised to enhance its product range and further invest in quick commerce, as stated by Eat Better Co in a press release.

About Eat Better Co

Founded in 2020 by Mridula Kanoria, Vidushi Kajaria, and Shaurya Kanoria, Eat Better Co is an internet-first brand that provides a variety of healthy products. The brand focuses on creating better-for-you sweets and namkeen crafted from authentic ingredients, reminiscent of homemade snacks. The company offers a selection of healthy food items, including nutritious snacks, sweets, and mixes of seeds and nuts, providing a viable alternative for those seeking healthier snacking options.

Monthly Deliveries and Availability

The brand proudly claims to process over 200,000 orders each month and distributes its products across numerous platforms. Eat Better Co’s offerings are also accessible on quick commerce services like Swiggy Instamart, Zepto, and Blinkit.