Magicpin Enhances Fashion Store Network with 6000 New Additions

Magicpin, a platform dedicated to offline retail, has successfully added 6000 new fashion stores from more than 100 brands during the previous fiscal year (FY25). This expansion now totals 16,000 stores and over 250 brands within the fashion sector.

During this timeframe, Magicpin played a pivotal role in generating Rs 1,000 crore ($120 million) in business for these fashion brands. Significant brands that have joined the platform in the past two years include Puma, Van Heusen, Shoppers Stop, Levi’s, and Bata.

Naman Mawandia, the CXO – Enterprise Brands at Magicpin, expressed enthusiasm about the strong growth in their fashion division, which remains a primary focus. The addition of 6000 fashion stores across 100 brands significantly enhances the value Magicpin brings to offline retailers and brands, he noted.

Magicpin’s Operational Strategy and Offerings

Magicpin serves 20 cities while utilising real-time data to provide targeted promotions. The company’s business model operates on a pay-per-conversion basis, allowing brands to boost sales through localized marketing campaigns.

Introduction of New Features

The platform has recently unveiled a new deals section known as ‘magic9’ on its homepage, which features product-specific promotions on popular items at reduced prices, simplifying the purchasing process for customers.

Future Expansion Plans

Magicpin has asserted that it has doubled its fashion catalogue to include 10 million SKUs and has plans for further growth throughout 2025. The company is eager to collaborate with additional fashion stores in response to the rising demand for both domestic and international brands.

Currently, the firm provides rewards and discounts across over 275,000 stores, extending its offerings beyond fashion to include food and other categories.