High Time Foods: A Rising Star in Food-Tech

Bengaluru-based food-tech startup High Time Foods has successfully secured $1.2 million in funding, led by the early-stage investment firm Avaana Capital, alongside contributions from its existing angel investors.

The funds will be utilised primarily for product development, expanding the team, and enhancing partnerships across India, the US, and the emerging markets within the Global South.

About High Time Foods

Founded in 2022 by Aakash Shah and Damian Felchlin, High Time Foods is focused on creating non-refrigerated, plant-based protein products. These innovations are specifically designed to combat protein deficiency in regions lacking robust cold chain infrastructures.

Strategic Relocation and Market Focus

Initially launched in the US, the startup has moved its headquarters to India following the successful funding round. It is predicted that India will contribute 25% of High Time Foods’ business, with the remaining 75% expected to come from international markets.

Client Base and Future Plans

High Time Foods currently caters to over 30 B2B clients, which include food manufacturers, educational institutions, and dining services. The startup has ambitions to forge at least 50 B2B partnerships in India by 2025, focusing on the Horeca segment and food manufacturers.

Exploring Opportunities in Africa

Additionally, High Time Foods is investigating potential expansion into Africa, where it is carrying out customer testing in West Africa in collaboration with a major food distributor.