Dream Sports Invests $50 Million in Cricbuzz and Willow TV

Times Internet, along with Dream Sports, has revealed that Dream Sports will invest $50 million into Cricbuzz, a well-known platform for live cricket updates and commentary, as well as Willow TV, which broadcasts cricket in North America. Both Cricbuzz and Willow TV fall under the ownership of Times Internet. The exclusive news about the Dream Sports-Cricbuzz agreement was first reported by Startup Superb last month.

Cricbuzz’s Expansive Reach

With over 185 million monthly users, Cricbuzz connects with cricket enthusiasts not only in India but globally. Willow TV enhances this connection by streaming over 1,500 live cricket matches annually to audiences in the United States and Canada, and has also extended its broadcasting presence to the Middle East and Southeast Asia.

Strategic Investment for Fan Engagement

This strategic investment links one of India’s leading sports technology firms with a premier cricket media platform to enhance fan engagement, commerce, and AI-driven functionalities.
“Cricbuzz and Willow are central to how millions of fans engage with cricket every day,” stated Satyan Gajwani, Vice Chairman of Times Internet. “We are enthusiastic about collaborating with Dream Sports to innovate and develop new experiences for cricket followers.”

Details of the Investment

According to sources from Startup Superb, Dream Sports is anticipated to secure a 15% stake in Cricbuzz as a result of this investment. However, further details surrounding the agreement remain undisclosed.

Dream Sports’ Vision for Cricket Fans

Harsh Jain, Co-founder and CEO of Dream Sports, commented on the investment, noting that the mission of Dream Sports is to “Make Sports Better” for cricket enthusiasts in India. He stressed that Cricbuzz and Dream11 have collaborated successfully for over a decade, and this investment promises enhanced fan engagement, interactive streams, and integrated shopping experiences that will connect fans more closely with the action.

Recent Developments for Dream11

Recently, Dream11 shifted its base from the United States to India following the launch of a fast track for reverse mergers. Although the company has yet to file its annual statements for FY23 and FY24, it reported a remarkable 66% growth year-on-year, reaching Rs 6,384 crore, with profits reported at Rs 188 crore.