Swiggy Launches Crew: A New Travel Concierge App

Swiggy is making its mark in the travel concierge sector with the introduction of its new app, Crew. Sources cited by Startup Superb indicate that this platform is designed to provide tailored concierge services, assisting users with a variety of daily and special tasks.

Features of the Crew App

The Crew app is equipped to tackle an array of services such as obtaining an international driving license, selecting an ideal housewarming gift within a specified budget, arranging locksmith services, laundering clothing and footwear, and even organising trips to Europe.

Background of Swiggy’s Concierge Services

In October of the previous year, Swiggy undertook a pilot project called Rare Life, which aimed at offering premium events and experiences. However, the company decided to discontinue this service in its beta phase to shift its focus towards travel and lifestyle management.

Internal Launch and Testing of Crew

According to insider information, Swiggy co-founder Phani Kishan unveiled the Crew app during an internal announcement. “The app was released as an invite-only pilot, with the team conducting internal trials for the last two weeks,” revealed a source who preferred to remain unnamed.

App Availability and Market Focus

The Crew app is currently accessible on Android, with plans for a wider rollout in the near future. Unlike Rare Life, which was aimed at the high-end market, Crew is concentrating on the broader demographic across major Indian metropolitan areas. It is anticipated that the app may implement a subscription model for future revenue generation.

Comparison with Other Concierge Services

Swiggy’s Crew app can be compared to home concierge and lifestyle management service Pinch. The concierge market has seen a notable influx of new entrants recently, including Indulge Global, which attracted attention during Shark Tank India Season 4 and successfully raised $1 million in its inaugural funding round. Other key players in this arena include RedBeryl and CribLife.