Virat Kohli’s Investment in Agilitas Sports: A New Chapter in Sports Manufacturing
Virat Kohli, the prominent Indian cricketer, has made a substantial investment of Rs 40 crore (approximately $4.7 million) in Agilitas Sports, a sports equipment manufacturing company. This investment is considered part of a larger funding initiative, further enhancing Kohli’s expanding startup portfolio, which already features businesses such as Rage Coffee, Digit Insurance, Mobile Premier League (MPL), and Wrogn, among others.
According to a regulatory filing from the Registrar of Companies (RoC), the board of Agilitas Sports issued 3,61,611 class 2 CCPS at an issue price of Rs 1,106 each to raise the total investment amount. Additionally, the company is also raising Rs 3 crore from SMLINE Ventures and Indian cricketer Abhishek Sharma, as indicated in another filing.
Agilitas Sports was not available for comment regarding the investment. Based on estimates from Startup Superb, the Bengaluru-based company has attained a post-money valuation of Rs 2,058 crore (roughly $242 million).
To date, Agilitas Sports has successfully raised over Rs 600 crore, including a strategic investment of Rs 15 crore from Spring Marketing Capital in September of the previous year.
Following this recent funding round, Infinity Direct Holdings, based in Mauritius, has emerged as the company’s largest shareholder, securing a 37.73% stake. Co-founder and CEO Abhishek Ganguly follows with an 18.26% stake. Nexus Venture Partners holds 9.16%, while cricketers Virat Kohli and Yuvraj Singh each possess stakes of 1.94% and 0.51%, respectively.
Company Background and Future Plans
Agilitas Sports was founded in 2023 by Abhishek Ganguly, the former head of Puma India. The firm employs an integrated model that merges manufacturing, brand licensing, and retail operations. A notable acquisition includes Mochiko Shoes, known for producing footwear for reputable brands like Adidas and Puma. Agilitas is also in the process of establishing its own brands, including Lotto in India and Australia, with a clear intention to expand through retail and a strong focus on the “Make in India” initiative.
Recently, Virat Kohli concluded a Rs 110 crore endorsement agreement with Puma India, which began in 2017 and was reportedly valued at Rs 300 crore at the time of its expiry in 2025, to take on a new role at Agilitas Sports. He is expected to function not only as the brand ambassador but also to participate in key business decisions within the company.