Raksha Bandhan Store Launch by Amazon.in

Raksha Bandhan Store by Amazon.in is now live, showcasing a carefully chosen assortment of items including rakhis, sweets, fashion, electronics, and exclusive festive offers. This store aims to assist shoppers in preparing for and celebrating the festival seamlessly.

Personalised Digital Gift Cards from Amazon Pay

As part of the celebrations, Amazon Pay has rolled out personalised digital gift cards, which enable users to upload their own images or designs. The gift card range also features premium packaging options such as stylish envelopes, artistic greeting cards, and plantable seeded paper gift cards. For a more interactive experience, animated e-gift card designs have been introduced.

Neha Gupta Mahatme, Director – Stored Value and Gifting at Amazon Pay, stated that digital gifting in India has progressed beyond mere convenience. Amazon Pay is dedicated to crafting experiences that evoke emotions, merging technology with personal connections. The recent enhancements reflect a commitment to making each gift-giving occasion significant and personal.

Popularity of Gift Cards on Amazon.in

Gift cards have gained immense popularity on Amazon.in since their introduction in 2014, with sales surpassing a billion and an average card value of ₹3,500. Customers can select from over 300 premium brands across various categories such as jewellery, grocery, entertainment, and travel, redeemable on their respective platforms or against more than 10 crore products available on Amazon.in.

Special Deals in the Raksha Bandhan Store

The Raksha Bandhan Store includes enticing deals such as:

• OnePlus 13R: Snapdragon 8 Gen 3, 6000mAh battery, Sony LYT-700 50MP main camera priced at ₹39,999
• boAt Rockerz 550: 20-hour battery life, Bluetooth v5.0, noise isolation available for ₹1,599
• Noise Pulse Go Buzz Smartwatch: 1.69” display, Bluetooth calling, health tracking at ₹1,099
• Noise Diva Smartwatch: Diamond cut dial, AMOLED display, multi-strap design for ₹2,799
• Bella Vita Luxury Perfume Gift Set: Four travel-sized perfumes priced at ₹499
• Eat Better Co Bandhan Gift Hamper: Rakhi, laddoos, chocolate almonds for ₹349
• Phool Rakhi Premium Gift Box: Plantable rakhi, dry fruits, grooming kit at ₹675
• Cadbury Celebrations Rich Dry Fruit Collection: 177g box available for ₹451
• Haldiram’s Mithas Besan Ladoo: 400g traditional sweet priced at ₹185
• Philips Men’s 13-in-1 Trimmer: Twin Trim Blades, 120 mins runtime for ₹3,496