Highlights
Recur Club Enters Strategic Partnership with ENRISSION INDIA CAPITAL
Recur Club, a debt marketplace tailored for startups and SMEs, has formed a pivotal partnership with ENRISSION INDIA CAPITAL, an investment firm dedicated to early-stage funding. This alliance aims to enhance access to capital and provide enduring support for startups developing solutions that have a positive impact on India.
In its initial year, Recur Club established a fund worth Rs 150 crore ($18 million) designed to boost the growth of D2C brands in the quick commerce sector. Through this partnership, qualifying startups will gain access to non-dilutive funding options. These funds will be incorporated into the usual term sheet, with amounts determined at the founders’ discretion. Additionally, Recur Club plans to offer assistance with equity fundraising to ENRISSION INDIA CAPITAL’s portfolio, facilitating mission-driven startups in securing institutional investment with improved efficiency.
Eklavya Gupta, co-founder & CEO of Recur Club, commented on the collaboration by stating that it combines resources, commitment, and community focus. He mentioned that ENRISSION INDIA CAPITAL’s emphasis on social impact, combined with their AI-driven credit infrastructure, not only enhances funding access but also contributes to creating a more intelligent, rapid, and inclusive environment for early-stage ventures. He also highlighted that the connection to Japan brings a distinctive global perspective, allowing aspirational Indian startups to expand internationally with assuredness.
Core of the Collaboration: AICA
At the heart of this partnership lies AICA (Alternative Investment Credit Approach), Recur Club’s unique AI-driven capital platform. This innovative platform leverages real-time financial insights and predictive data analytics to ensure startups can access growth funding more effectively. Recur Club states that this collaboration equips founders with a powerful combination of AI-supported, non-dilutive capital, strategic mentorship, and connections to worldwide investor networks, especially in Japan.
The aim of this partnership, built on a solid history of co-investment success, is to expedite the growth of socially responsible startups in India and beyond. Further details regarding the partnership, including specifics on investment sizes and timeframes, are anticipated to be revealed shortly, alongside official announcements from ENRISSION INDIA CAPITAL’s leadership team.
About Recur Club
Founded in 2021 by Abhinav Sherwal and Eklavya Gupta, Recur Club operates as a debt financing platform that provides loans to startups and businesses. Companies can secure loans ranging from Rs 50 lakhs to Rs 100 crore within 48 hours by registering and linking their financial data. In partnership with InCred, the firm has allocated Rs 300 crore in funding directed towards early and mid-stage startups for 2024.
Recur Club is committed to disbursing Rs 2,000 crore in debt funding for startups and SMEs through its Recur Scale initiative, along with Rs 1,000 crore for MSMEs via Recur Swift during this financial year. As part of this commitment, the firm has rolled out the “Recur Scale” facility, which offers funding up to Rs 100 crore for individual startups or small and medium enterprises (SMEs).
In the past three years, Recur Club has channeled over Rs 500 crore to D2C businesses, constituting 30% of its total portfolio, covering companies with revenue ranging from ₹1 crore to ₹300 crore. The firm receives backing from prominent institutional investors, including InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital.






