Bonds are emerging as a key focus for Indian investors amid market fluctuations. With global geopolitical tensions and increasing interest rates creating uncertainty, individuals are seeking stable returns. Historically seen as an option for institutions and high-net-worth individuals, bonds are now becoming a vital component of diversified portfolios. In response to this demand, hindustantimes.com has collaborated with Jiraaf, a SEBI-registered online bond platform, to create a dedicated Bonds section within its Smart Money vertical. This platform aims to demystify the fixed-income market, providing readers across India with essential insights, tools, and resources to navigate bond investments.
Puneet Jain, CEO of HT Digital, stated that the ongoing objective is to furnish readers with practical and relevant financial news that guides their day-to-day choices. He noted a noticeable shift in investor interest towards bonds as individuals seek safer and more consistent methods of wealth accumulation during volatile market conditions. The partnership with Jiraaf enables the delivery of high-quality insights, explanatory content, and practical tools directly to the audience. This collaboration exemplifies the belief that financial empowerment is achieved through access to reliable information. The aim is to make bonds a fundamental topic in investment discussions across India.
This alliance combines the editorial authority of hindustantimes.com, its expansive audience, and financial expertise with Jiraaf’s specialised knowledge in fixed-income investments. By merging high-quality financial journalism with Jiraaf’s in-depth understanding and curated offerings, the initiative seeks to ensure that investors are well-informed and equipped to confidently include bonds in their portfolios.
Saurav Ghosh and Vineet Agarwal, Co-founders of Jiraaf, expressed their view that bonds represent an underrepresented asset class in Indian portfolios, which hampers widespread wealth creation. They feel that Hindustan Times, known for its reliability and connection to the public, offers an ideal platform to reshape the narrative that has historically associated bonds with institutional investors and high-net-worth individuals. They aim to democratise wealth management by making bond investments accessible to every Indian. This collaboration will leverage HT’s extensive reach to create and share educational content on the functionality of fixed-income products like bonds, guiding how investors can use Jiraaf to access curated bond opportunities that yield between 8–15%.
The new Bonds section on hindustantimes.com will be a comprehensive resource offering:
Market News & Analysis
Timely updates regarding issuances, policy shifts, and expert opinions.
Explainers & Guides
User-friendly content that clarifies bond basics and investment strategies.
Videos & Insights
Visual tutorials on various categories, yields, and fixed-income market trends.
Investor FAQs & Tools
Useful resources designed to streamline decision-making for both novice and experienced investors.
India’s bond market is rapidly evolving. The Reserve Bank of India reports that corporate bond issuances reached an unprecedented ₹9.9 lakh crore in FY25, marking a 28% increase from the previous year. As this market becomes more complex, the hindustantimes.com and Jiraaf partnership is appropriately timed to assist investors in seizing this expanding opportunity with clarity and assurance.
The Smart Money segment provides thorough explanations of bonds, their significance, and how investors can access them. Begin exploring the new section on hindustantimes.com and uncover a clearer avenue to fixed-income investing:
