Oroos Confectionery Raises Rs 20 Crore for Expansion

Oroos Confectionery Pvt. Ltd. has successfully secured Rs 20 crore (approximately $2.26 million) in funding, predominantly led by Fireside Ventures, alongside contributions from the State Bank of India (SBI) and notable angel investors. This financial boost is aimed at establishing a fully automated manufacturing unit in Greater Noida and enhancing its distribution framework throughout tier II and tier III towns.

About Oroos and Its Vision

Founded in 2025 by Raje Suneet Jain and Prashant Manral, Oroos is dedicated to developing a confectionery brand that prioritises quality, affordability, and accessibility tailored for the mass-market clientele across India. The company’s strategy involves focusing on the increasing demand from non-metro areas, where the adoption of packaged confectionery is on the rise.

Distribution Network Expansion

The Noida-based company is set to enhance its distribution network to connect with general trade, modern retail, and regional partners. The new facility will bolster large-scale manufacturing capabilities and facilitate product innovation, addressing the shift in consumer preferences towards branded confectionery products instead of loose, unbranded sweets.

Market Insights

Data from the IMARC Group indicates that India’s confectionery market was estimated to be valued at Rs 379 billion in 2024, with projections suggesting it could reach Rs 597 billion by 2033, reflecting a compound annual growth rate (CAGR) of 5.2%. Notably, North India contributes 32.8% to the sales in this sector. Future growth is anticipated to stem from tier II and tier III markets, driven by urbanisation, rising incomes, and improved availability of packaged goods.