EaseMyTrip Expands Beyond Travel with Major Investment Deals

EaseMyTrip has taken a substantial step by securing five investment deals totaling Rs 514 crore, signifying its largest push into diversification beyond travel and ticketing, as reported in regulatory filings.

Investment Overview

The company plans to fully acquire AB Finance Private Limited and acquire minority stakes in Three Falcons Notting Hill, Javaphile Hospitality, Levo Beauty, and SSL Nirvana Grand Golf Developers. All transactions will be completed through a share swap arrangement, with EaseMyTrip issuing new equity shares preferentially instead of transacting in cash.

Specific Acquisitions

According to the company’s regulatory filing, EaseMyTrip has confirmed agreements to acquire a 100% stake in AB Finance, a 50% stake in Three Falcons, and a 49% stake each in Javaphile, Levo, and SSL Nirvana. The total investment value for these initiatives is Rs 514 crore. The largest deal among them is the Rs 194 crore acquisition of AB Finance, which EaseMyTrip believes will enhance its business expansion and operational needs.

Strategic Investments

In another significant move, the company is set to spend Rs 175 crore for a 50% share in Three Falcons, a hospitality enterprise located in London that operates the boutique hotel The Knight of Notting Hill.

Smaller but Impactful Deals

The other three transactions, though smaller, are strategically important. EaseMyTrip is investing Rs 19.6 crore in Javaphile Hospitality, which is involved in the cafe and fine-dining sector; Rs 24.5 crore in Levo Beauty, which runs salons, spas, and wellness centres in Gurugram; and Rs 100.5 crore in SSL Nirvana Grand Golf Developers, a real estate initiative.

Driving Growth and Diversification

These investments are part of EaseMyTrip’s strategy to foster inorganic growth and diversify its portfolio as it strives to build a more expansive ecosystem encompassing travel, hospitality, and lifestyle experiences. All five transactions will require approvals from shareholders and regulatory authorities, with an expected completion timeframe of three to four months.

Leadership Changes

Additionally, the company has announced changes in its senior management. Sankalp Kaul has been appointed as the Chief Technology Officer (CTO), taking over from Naimish Sinha, while Manmeet Ahluwalia has been designated as the Chief Marketing Officer (CMO).