Krieya Beauty & Wellness: Funding for Innovative Personal Care Solutions

Krieya Beauty & Wellness has successfully secured approximately Rs 7 crore (around $788K) in its inaugural funding round, spearheaded by Sauce, with Riverwalk Holdings contributing as a co-lead. Aneesh Sheth, the founder of Dr. Sheth’s, also took part in this funding initiative. The funds raised will be allocated towards preparations for launching its first brand in Q3 FY26, advancing research efforts, and enhancing product capabilities.

About Krieya Beauty & Wellness

Krieya, established by Siddharth Sharma, is a beauty and personal care brand concentrating on research-driven product development tailored for Indian consumers. The business is focused on creating premium brands in haircare, skincare, and wellness with exclusive formulations crafted for Indian physiological traits and consumer behaviour.

Research and Development Efforts

Krieya has engaged with over 500 consumers in its research phase and executed six months of product trials for its debut haircare brand. The first product line is slated to launch in Q3 FY25-26, concentrating specifically on the haircare sector. The company is currently testing 10 products that are in the pre-launch phase.

Consumer-Centric Approach

The current strategies employed by Krieya include developing a BioPrint of Indian consumers, which will guide the formulation of products. The founder has a background at Honasa Consumer and played a significant role in expanding Dr. Sheth’s post-acquisition. Krieya aims to establish premium science-backed brands across various segments of beauty, personal care, and wellness.