Gamified Employee Engagement Platform ExtraMile Play Secures Funding

ExtraMile Play, a gamified employee engagement platform, has successfully raised approximately $500K in a seed funding round. This round was led by GSF, with additional contributions from Mount Judi Ventures, GrowthSense, and Growth91. The Mumbai-based firm had earlier secured 80 lakhs in an angel funding round from investors including Chirag Shah, Rahil Bhansali, Animesh Kumar, and 1SmallStep. The funds will be directed towards product innovation, technology upgrades, and expanding into new enterprise sectors and international markets, according to a press statement from ExtraMile Play.

About ExtraMile Play

Founded in 2011 by Pooja Bajaj, ExtraMile Play focuses on employee engagement services and provides a B2B SaaS platform. This platform boasts a library of over 180 digital and virtual activities, aimed at fostering stronger, more interconnected teams through behavioural science and gamification. The company delivers solutions tailored for remote, hybrid, and in-office teams, promoting a more engaged and positive workplace culture, and servicing clients both in India and globally.

Enhancing Workplace Connectivity

ExtraMile Play aims to cultivate workplaces that are more human and connected, utilising AI-driven, gamified experiences that elevate engagement, learning, and wellbeing. The platform allows enterprises to create consistent and measurable engagement programmes that harmonise play, purpose, and productivity.

Recent Partnerships and Product Innovations

In the last year, ExtraMile Play has reportedly collaborated with over 100 enterprises across various sectors including BFSI, Retail, Pharma, Consulting, and IT. This initiative has engaged more than 1.5 lakh employees via its platform. Additionally, the company has launched new product lines that concentrate on learning games, Diversity, Equity, and Inclusion (DEI), and wellbeing. Notable clients of the platform include Motilal Oswal, EY, Cipla, Aditya Birla Capital, Edelweiss, and Nexus Malls.