AI Freestyle+ Projector Launch by Samsung

AI Freestyle+ is Samsung’s latest innovation in the portable projector segment, unveiled globally today. This projector boasts remarkable capabilities, including the AI OptiScreen feature, Vision AI Companion, enhanced brightness, and various entertainment functionalities. The introduction of the Freestyle+ comes just four days prior to CES 2026, marking yet another release in Samsung’s 2026 lineup. Below are the standout features of Samsung’s AI Freestyle+ projector.

Overview of Samsung’s AI Freestyle+ Projector

Samsung’s Freestyle+ projector showcases a cutting-edge AI-driven screen optimisation technology known as AI OptiScreen. This feature is designed to enhance picture quality across diverse surfaces and environments. Key functionalities include automatic keystone correction, real-time focus adjustments, screen fitting, and wall calibration, all aimed at elevating the viewing experience. Complementing this is the Vision AI Companion, Samsung’s tailored AI platform that merges Bixby with various AI services.

Key Features of the AI Freestyle+ Projector

The projector supports 430 ISO Lumens, delivering superior brightness for an optimal viewing experience. It features a versatile 180-degree rotating design, allowing projection onto any surface or at any angle. Additionally, users can enjoy built-in access to Samsung TV Plus, a range of certified OTT service partners, Samsung Gaming Hub, along with a comprehensive built-in 360-degree speaker.

Executive Insight

Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, stated that the Freestyle+ effectively merges portability with smart AI. This combination enhances both the viewing environment and the content presented, making it easier to enjoy a consistently high-quality experience in any location.

Upcoming Showcase at CES 2026

The AI Freestyle+ projector will be featured at CES 2026, set to take place in Las Vegas from January 6 to January 9. Samsung has announced plans for a phased global rollout of the device, with an anticipated completion of the launch in the first half of 2026.