Secret Alchemist: The Perfume Brand Backed by Samantha Ruth Prabhu Raises $3 Million

Secret Alchemist, the perfume brand endorsed by Samantha Ruth Prabhu, has successfully secured $3 million in funding, with Unilever Ventures leading the investment. DSG Consumer Partners also joined this funding round. The financing is comprised of both primary and secondary capital, with $2.5 million classified as primary capital, while the remainder is secondary. This allowed several early angel investors to divest their holdings.

Previously, the Mumbai-based startup attracted $898,000 during a seed funding round led by IPV and other investors. The funds raised will be directed towards enhancing branding and marketing efforts, expanding the product range, and growing the team, as stated in a press release from Secret Alchemist.

About Secret Alchemist

Founded in 2022 by Ankita Thadani, Akash Valia, and Samantha Ruth Prabhu, Secret Alchemist distinguishes itself as a clean fragrance and aromatherapy brand. The company places a strong emphasis on transparent, toxin-free perfumes and wellness products crafted from natural ingredients and the principles of aromatherapy.

Holistic Wellness Focus

Secret Alchemist is committed to delivering holistic wellness solutions through formulations that blend nature with science. The brand addresses fundamental skin and hair issues using pure essential oils and clear ingredients. Their product line includes clean perfumes, skincare options, haircare products, and various aromatherapy blends, prioritising purity, sustainability, and luxury.

Availability of Products

Consumers can find Secret Alchemist’s products on the company’s direct-to-consumer website, as well as on e-commerce platforms like Amazon and quick commerce apps like Blinkit. The company is also set to broaden its reach across additional websites and applications in the near future.