Shark Tank India Season 5: Pet Food Brands Nootie and Smylo Go Head-to-Head

The latest episode of Shark Tank India season 5 showcased an intense competition between pet food brands Nootie and Smylo. This confrontation highlighted their differing philosophies and strategies as they sought investment and attention from the sharks.

Nootie’s Perspective on Stray Dogs

During his presentation, Akshay Mahendru, a co-founder of Nootie, discussed a topic that transcended their business: the recent Supreme Court ruling regarding stray dogs. He expressed criticism towards the court’s decision, describing it as “harsh,” and suggested the use of the term “community dogs” to acknowledge their role within local areas.

Supreme Court’s Stance on Stray Dogs

The Supreme Court expressed stern warnings on Tuesday to both the Centre and state governments, indicating serious penalties for each case of stray dog bites or related fatalities. The court condemned the authorities for their “miserable failure” to implement the Animal Birth Control (ABC) regulations.

Furthermore, the court asserted that dog feeders should be held accountable for attacks, highlighting the long-lasting impact of dog bites.

“And also liability to dog feeders. You take them to your house, keep them. Why should they be allowed to roam around, biting, chasing? The effect of a dog bite is lifelong,” it stated.

In a preceding week, the court clarified its position, stating it did not advocate for the elimination of all street dogs but insisted on the rigorous enforcement of current regulations. The court also took aim at what it termed “so-called dog lovers,” referencing a particular incident involving a lawyer in Gujarat.

“When a lawyer was bitten in Gujarat, and when the municipal corporation people went to capture the dogs, they were thrashed. By lawyers! By these so-called dog lovers,” it noted.

Did Nootie Secure an Investment?

Returning to the Shark Tank scene, Nootie’s dedication to community welfare was highlighted by their launch of a Rs 10 biscuit pack available on Swiggy Instamart, intended for feeding community dogs despite limited profit margins. This effort was commended as “thoughtful” by shark Namita Thapar.

In a high-pressure setting, Akshay became emotional regarding Nootie’s journey and his experience on the show, revealing a profound personal connection to the situation. Support from Anupam Mittal and Varun Alagh assisted him in regaining his composure.

The competition concluded with an investment offer, as Anupam and Namita agreed to invest Rs 1 crore for a 4% equity in Nootie, along with a 1% royalty until their investment was paid back. This deal placed Nootie’s valuation at Rs 25 crore, representing a significant endorsement of their business model and commitment to the community.