Salty Secures Rs 30.1 Crore Funding for Expansion

Salty, an emerging D2C accessories brand, has successfully raised Rs 30.1 crore in a recent funding round led by MG Investment. This investment also saw participation from existing investors such as Anicut Capital, All In Capital, JK Group, and several new angel investors.

Utilisation of Funds

The funds will be directed towards bolstering the core team, enhancing distribution across both e-commerce and quick commerce channels, and boosting delivery speeds across the country. This financing arrives as Salty aims to broaden its horizons beyond jewellery, venturing into new categories such as watches, sunglasses, scarves, belts, and bag charms, while also gearing up to unveil Salty Bags.

Physical Retail Expansion

The brand has exciting plans to establish its very first flagship offline store, marking its entry into the physical retail space.

About Salty

Founded by Kanishka Garg, Sonaal Goel, and Twisha Gupta, Salty operates within the affordable accessories market, predominantly selling through online channels. Over the past year, the brand has successfully shipped products to more than 18,000 pincodes, showcasing significant demand even beyond major metropolitan areas.

Future Initiatives

In addition to product category expansion, Salty intends to increase investments in creator-led collaborations, as well as celebrity-backed product drops and various brand partnerships.