MyDesignation Raises Rs 40 Crore in Series A Funding for D2C Fashion Expansion

MyDesignation, a direct-to-consumer (D2C) fashion brand, has successfully obtained Rs 40 crore in a Series A funding round, spearheaded by RPSG Capital Ventures. The round also saw contributions from prominent existing investors such as Veltis Capital, Multiply Ventures, and Dominor Investments. Based in Kerala, the startup had earlier achieved $1.25 million in seed funding back in April 2025. This latest investment is aimed at broadening their offline retail presence through stores owned by the company, enhancing the senior leadership team, and introducing new product lines as the brand prepares for its next growth stage, as stated in a recent press release.

About MyDesignation

Founded in 2020 by Swaroop Krishnan and Gopika B Raj, MyDesignation focuses on creating a community-driven, design-centric fashion and lifestyle brand. The brand’s mission is to establish a sustainable and distinctive label in the fashion industry that prioritises creativity, community involvement, and operational excellence.

Current Operations and Customer Engagement

MyDesignation employs a digital-first strategy supported by an increasing offline retail footprint in significant cities, including Bengaluru, Kochi, Thiruvananthapuram, and Calicut. The company claims to have catered to over 1 million customers throughout India, boasting impressive repeat purchase rates.

Product Offering and Design Philosophy

The company is known for its stylish and unique casual wear for both men and women, boasting a design catalogue that is 90% unique and non-repetitive. MyDesignation aims to provide a tailored shopping experience for fashion lovers, carefully curating options for everyday wear as well as culturally significant attire.

Growth and Future Plans

Since its inception, the brand has reported consistent revenue growth of approximately 100% annually. Looking ahead, MyDesignation plans to bolster its leadership across various functions, including finance, supply chain management, merchandising, and marketing. Furthermore, it has ambitions to launch eight new stores in markets such as Chennai, Hyderabad, and Bengaluru over the coming year.