Men’s Personal Care Brand Unbound Raises Funding to Transform Grooming

Men’s personal care brand Unbound has secured Rs 8 crore in a funding round led by Fireside Ventures. The new capital will be employed to introduce its inaugural range of products focused on skin, hair, and body care, Unbound disclosed in a press announcement.

About Unbound

Co-founded by Kanika Mittal and Atul Arora, Unbound positions itself as a performance-driven self-care brand geared towards men with contemporary lifestyles. The brand develops high-efficacy, multifunctional products that encompass skin, hair, and body care.

Addressing Everyday Challenges

Unbound effectively tackles daily stressors such as sweat, sun exposure, pollution, and hard water with solutions that are efficient, intuitive, and result-oriented. Currently, the brand is gearing up for its entry into the Indian market.

Innovative Formulations

Based in Gurugram, the brand prioritizes the engineering of high-performance formulations that integrate multiple functions into a single streamlined experience. This methodology aims to simplify grooming, making it more intuitive and time-efficient for today’s consumers.

Shifting Market Dynamics

The landscape of India’s men’s personal care market has primarily been dominated by basic hygiene products or modified versions of general beauty items. However, changing lifestyles are beginning to alter this perspective. A new wave of men is increasingly participating in fitness, outdoor pursuits, and rigorous routines, leading to a growing demand for products that are both functional and adaptable.