Samsung Strengthens Focus on India’s Enterprise Technology Market

Samsung, the leading South Korean technology company, is intensifying its emphasis on India’s enterprise technology landscape with the introduction of its Business Experience Studio in Gurugram. This marks its second facility of this kind in the country following the establishment in Mumbai.

The experience centre provides businesses with a practical glimpse into Samsung’s integrated enterprise ecosystem, which includes AI-enhanced displays, secure workplace solutions, cloud-based infrastructure, and applications tailored for various sectors, such as retail, banking, healthcare, education, and hospitality.

This initiative aligns with the trend of tech companies expanding beyond consumer products into enterprise and business transformation services, where elements like artificial intelligence, connected devices, and cybersecurity play pivotal roles in digital processes.

Innovative AI Integration in Devices

In a conversation with Startup Superb, Puneet Sethi, Vice President and Head of Samsung Enterprise Business, highlighted that Samsung’s approach sets it apart from conventional software-centric enterprise solutions. AI is inherently integrated within Samsung’s devices, rather than being an additional component.

According to Sethi, they view AI as the core of their devices, making it a fundamental aspect rather than an afterthought. This integration allows businesses to utilize AI-driven features seamlessly within their operations.

Strategic Manufacturing and Localisation in India

Samsung’s commitment to enterprise growth is closely linked to its extensive manufacturing and localisation initiatives in India. In recent years, the company has increased its production capabilities under the government’s Production Linked Incentive (PLI) programme, resulting in a significant portion of its products being manufactured domestically.

Sethi mentioned that the majority of their enterprise and consumer products are produced at facilities located in Noida and Chennai.

Research and Development Efforts

The enterprise push is also supported by enhanced research and development activities in India, with engineering centres situated in Noida and Bengaluru.

Additionally, Sethi noted their active involvement in R&D within these centres, underscoring Samsung’s commitment to innovation tailored for the Indian market.

Focus Areas: Retail, Healthcare, and Education

Within the Gurugram studio, Samsung has established specialised enterprise zones to illustrate the application of its technologies across different industries. These showcases feature connected classrooms, AI-integrated displays suitable for retail, enterprise mobility solutions, and secure workplace ecosystems.

Sethi pointed out that various industry sectors are driving positive growth for Samsung’s enterprise division in India.

Business Engagement Platform

The studio is envisaged as both a demonstration space and a platform for business engagement, aimed at accelerating the integration of Samsung’s connected ecosystem into enterprises.

Cybersecurity: The Role of Samsung Knox

As enterprises increasingly prioritise data protection and regulatory adherence, Samsung underscores its commitment to cybersecurity through the Knox platform.

During a walkthrough of the studio, the company highlighted how Samsung Knox safeguards enterprise devices, networks, and cloud systems. Sethi referred to Knox as a “defence-grade security platform,” emphasising its compliance with India’s Digital Personal Data Protection (DPDP) Act.

Engagement with India’s Global Capability Centres

Samsung aims to enhance its connection with India’s rapidly evolving Global Capability Centre (GCC) ecosystem, a burgeoning technological and innovation hub for multinational corporations.

Sethi acknowledged the significant market potential and contributions that India offers in the GCC space, noting their collaborative efforts with various GCCs to provide products and solutions tailored to their needs.