MobileAction Acquired by InMobi to Boost App Growth and Analytics

MobileAction has been acquired by InMobi, an AI-driven platform that focuses on enhancing iOS app growth and analytics. This strategic move aims to bolster InMobi’s global advertising business. The financial specifics of the acquisition remain undisclosed.

About MobileAction

Founded in 2013 and based in San Francisco, MobileAction provides essential tools for Apple Ads and App Store Optimization. These tools assist app developers and marketers in improving app visibility and user acquisition. Several well-known brands, including Google, Meta, Doordash, Square, Zalando, Playtika, and Priceline, utilise the platform.

Enhancing InMobi’s Advertising Capabilities

The acquisition is set to enhance InMobi Advertising’s capabilities within the iOS ecosystem by amalgamating MobileAction’s expertise in app discovery and performance marketing with InMobi’s advertising infrastructure and the consumer commerce platform, Glance. According to InMobi, MobileAction holds data from over 90 million creatives, 6 million keywords, 5 million apps, 100,000 publishers, and 500,000 advertisers. This acquisition is anticipated to improve user targeting and campaign optimisation for brands through AI-driven tools.

Operation and Expansion Plans

Post-acquisition, MobileAction will continue functioning as an independent platform, while its teams located in the United States, Europe, and Turkey will integrate into the InMobi Group. InMobi also has plans to broaden MobileAction’s product and market presence throughout the US, APAC, and MENA regions.

Recent Funding and Stake Buyback

In December 2025, InMobi secured $350 million in funding from Varde Partners, Elham Credit Partners, and SeaTown Holdings. This funding comprised a $200 million loan at the operating company level and a $150 million loan at the holding company level, both secured against the founders’ stake. Additionally, the founding team of InMobi, which offers mobile advertising network software, reportedly repurchased around 25 to 30% of their stake from Japanese investor SoftBank.