Slovic Achieves Rs 200 Crore ARR and EBITDA Positive Status

Slovic, a prominent brand in sports and fitness gear, has successfully exceeded Rs 200 crore in annualised recurring revenue (ARR) in April 2026 and achieved EBITDA positivity during the same month, as per Shashwat Diesh, the founder of Powerhouse91, which manages the brand. This impressive performance marks nearly 250% CAGR growth over the past two years, driven primarily by a strong emphasis on fitness and home gym equipment.

Capital Efficiency and Growth Strategy

Diedh mentioned, Slovic has developed its operations with a focus on capital efficiency and disciplined growth. He explained that the company’s revenue scale compared to the capital raised illustrates the robustness of its business model.

Funding and Background

Founded by Aqib Mohammed and Shashwat Diesh, Slovic began its journey with support from Titan Capital, securing approximately Rs 28 crore in equity funding to date. Its investors include notable names such as Haresh Chawla, FJ Labs, Crossbeam Venture Partners, and Varun Alagh, the co-founder of Mamaearth.

Revenue Growth and Product Range

According to Diesh, Slovic’s revenue grew from Rs 30 crore in FY25 to Rs 92 crore in FY26, bringing the current ARR to Rs 225 crore. The company’s home workout product range, which includes dumbbells, pull-up bars, and resistance bands, accounts for the highest revenue share, followed by equipment categories for swimming and cricket.

Sales Distribution Channels

At present, Slovic earns around 45% of its sales from marketplaces and quick commerce platforms, with the remainder generated through its direct-to-consumer website. Aqib Mohammed, co-founder, noted that the EBITDA-positive position of Slovic can be attributed to an increase in organic demand and enhanced brand awareness.

Brand Growth and Marketing Strategy

He shared that branded searches for Slovic have expanded eightfold in the last six months, significantly enhancing customer acquisition efficiency. The company operates with a dedicated team of roughly 80-90 members.

Future Plans and Brand Ambassador

Regarding future fundraising efforts, Diesh indicated that there is substantial investor interest in the brand, yet procuring new capital is not currently a pressing concern due to the existing profitability of the business. In addition to achieving these financial milestones, Slovic recently appointed Tiger Shroff as its brand ambassador as part of the “Gym Ghar Lao” campaign, aiming to bolster its presence in the home fitness market.

Market Demand and Competition

Slovic’s expansion signifies an increasing demand for affordable home fitness products, particularly among consumers outside premium urban areas. However, the category is facing intense competition from brands like Decathlon, Cultsport, Boldfit, and a variety of budget marketplace sellers competing on pricing and distribution strategies. Nonetheless, the company is optimistic that enhancing brand recall and fostering repeat demand will alleviate customer acquisition pressures as it continues to grow.