Natural Sweetener Startup The Sweet Change Secures Funding

Natural sweetener startup The Sweet Change has successfully raised Rs 1.7 crore in a pre-seed funding round, led by Rebalance and supported by investors from IAN Angel Fund. Founded in 2024 by Manvi Agnihotri and Sheen Hitaishi, The Sweet Change focuses on developing monk fruit-based sweeteners as sugar alternatives.

Innovative Product Offering

The Sweet Change formulates its products using monk fruit, allulose, and prebiotic guar fibre, intentionally excluding erythritol, artificial ingredients, or fillers. This commitment to natural ingredients aligns with the growing consumer demand for healthier sweetener options.

Growth Plans with New Capital

The startup intends to use the newly acquired funds to enhance its distribution network, introduce new products, and strengthen its position in the sugar alternatives sector. According to the company, it has generated over Rs 1.69 crore in revenue and processed more than 15,000 orders within its first year of operation.

Remarkable Revenue Growth

The Sweet Change reported an impressive 84% month-on-month compounded growth rate over the last three months. After launching its sweetener drops in March 2026, the monthly revenue surged from Rs 8 lakh to Rs 50 lakh. The company claims to maintain gross margins of 75% and asserts its position among the leading sweetener brands available on Amazon India.

Market Potential for Sugar Substitutes

Operating within India’s sugar substitutes market, which is valued at over $650 million, The Sweet Change is building an extensive portfolio of natural sweeteners. The goal is to cater to consumers aiming to lower their sugar intake without sacrificing flavour.

Rebalance’s Role in Startups

Rebalance acts as an early-stage accelerator and angel community, investing up to $250,000 in pre-seed and seed-stage startups. Since its inception in 2019, Rebalance has supported 30 startups, with 75% of these including female founders in their portfolio.