Strategic Investment by Yash Raj Films in Rusk Media

Strategic investment from Yash Raj Films (YRF) has been made in the digital-first entertainment firm Rusk Media. Headquartered in Delhi, Rusk Media has recently achieved Rs 100 crore ($10.6 million) in a pre-Series C funding round, led by Nazara Technologies. The round also included participation from Info Edge Ventures, IvyCap Ventures, and a consortium spearheaded by Audacity VC. Rusk Media indicated that the funds will be allocated to develop the next generation of digital intellectual property for India and the international market.

Details of the Partnership

Under this partnership, YRF will manage the creative direction for original animation and vertical micro-drama IP. Meanwhile, Rusk Media is set to handle content production and distribution through its dedicated Alright! TV platform and various global digital channels.

About Rusk Media

Founded in 2019 by Mayank Yadav, Karanvir Sofat, and Shantanu Singh, Rusk Media is a mobile-first, Gen Z-oriented digital entertainment company. This firm focuses on generating premium serialized content for social media and OTT platforms, spanning both fiction and unscripted genres, alongside social user-generated content (UGC) gaming. Rusk Media reports over a billion monthly views across all its channels.

YRF’s Role in the Entertainment Ecosystem

Yash Raj Films operates within the filmmaking and content sector, which includes production, post-production, domestic and international distribution, music, digital content, marketing, talent management, licensing, merchandising, brand collaborations, and studio operations.

Rusk Media’s Financial Growth

Rusk Media experienced impressive growth, with its revenue climbing by 43.1% to Rs 81.38 crore in FY25, up from Rs 56.85 crore in FY24. At the same time, its losses decreased by 11.7%, dropping from Rs 28.70 crore to Rs 25.33 crore in the previous fiscal year.