InstaAstro Raises $12 Million for Global Expansion
Gurugram-based digital spiritual wellness platform InstaAstro has successfully raised $12 million in a Series A funding round led by Singularity AMC and Artha Venture Fund, with contributions from the founders of the company. This funding round took place more than two years after InstaAstro secured Rs 18.5 crore ($2.2 million) in a pre-Series A round, which was also led by Artha Venture Fund. In November 2021, the platform collected Rs 3.2 crore during its seed funding round.
Investment Focus and Future Plans
The newly acquired capital will be directed towards enhancing InstaAstro’s footprint in both regional and international markets, along with investments in AI-driven product enhancements. The user experience will benefit from the integration of AI for sentiment analysis and multilingual capabilities, aiming to improve user consultations.
About InstaAstro
Founded in 2021 by Nitin Verma, InstaAstro began its journey as an astrology consultation application. It has since evolved into a comprehensive spiritual wellness platform, providing services such as astrology, tarot readings, numerology, vastu consultations, Pooja Seva, and spiritual commerce. Currently, the platform boasts 12 million registered users and over 5,000 verified experts across 183 countries.
Financial Growth
InstaAstro’s revenue has seen significant growth, more than doubling to Rs 111.26 crore in FY26, compared to Rs 52 crore in FY25. A substantial portion of its revenue, approximately 25%, comes from international business, primarily driven by the Indian diaspora. The company’s user base has expanded nearly 400% over the past couple of years.
Revenue Milestones
According to the company, its annualised revenue has now surpassed Rs 200 crore. InstaAstro also aims to broaden its Pooja Seva and spiritual commerce segments. In the long run, it intends to develop an integrated platform that encompasses consultation, rituals, discovery, and commerce to facilitate the spiritual journeys of its users.
Competitive Landscape
InstaAstro competes with notable players in the market, including GaneshaSpeaks, AstroTalk, Click Astro, Astroyogi, and Bodhi. Recently, AstroTalk achieved unicorn status following an ESOP buyback.