Wrogn Shows Modest Revenue Growth Backed by Virat Kohli

Wrogn, a menswear brand supported by Virat Kohli, has seen a revenue increase of 9%, bringing its total to Rs 244 crore in FY26. This performance is significantly lower compared to newer brand Snitch and competitor Rare Rabbit, which reported revenues of Rs 900 crore and Rs 1,100 crore, respectively. Additionally, Wrogn faced widening losses during this fiscal year, amplifying its challenges regarding profitability. In the previous financial year, Wrogn had experienced a 9% dip in operational revenue, which was recorded at Rs 223 crore in FY25.

About Wrogn

Founded in 2014, Wrogn is operated by Universal Sportsbiz Private Limited (USPL). The brand focuses on casual menswear, offering a range of products from T-shirts and shirts to jeans and accessories. Based in Bengaluru, the company enjoys support from prominent investors, including Virat Kohli, Accel, and Aditya Birla. It distributes its products through both online marketplaces and traditional retail channels. The sales generated through these avenues constitute the primary source of Wrogn’s revenue.

Revenue Breakdown

In FY26, Wrogn also reported earnings of Rs 10.17 crore from non-operating activities, such as interest on deposits and gains from financial assets. This raised its total income to Rs 254 crore in FY26, an increase from Rs 232 crore in FY25.

Expenditure Overview

Wrogn faced significant costs, with materials remaining its largest expense, accounting for 35% of total expenditure. However, material costs decreased by 5%, falling from Rs 125.7 crore in FY25 to Rs 119.7 crore in FY26. Employee benefit expenses increased by 14% to Rs 44.2 crore. Marketing expenditures surged by 44%, amounting to Rs 57.8 crore in FY26, while commission expenses rose by 6% to Rs 42.1 crore. Charges from brand consultancy more than doubled to Rs 19.7 crore, and other expenses, including depreciation, amortization, and finance costs, added up to Rs 78.6 crore. Consequently, Wrogn’s total expenditure climbed by 9.5% to Rs 342.4 crore in FY26 from Rs 312.6 crore in FY25.

Profitability Challenges

Due to the increased marketing and consultancy costs, Wrogn’s losses widened by 17%, reaching Rs 88.4 crore in FY26 compared to Rs 75.5 crore in FY25. Despite these losses, the company’s EBITDA margin saw an improvement from negative 30.8% to negative 27.6% year-on-year. At a unit level, Wrogn spent Rs 1.4 to earn a rupee of operational revenue in FY26.

Financial Position

Wrogn’s cash and bank balances surged to Rs 24.3 crore at the close of FY26, a rise from Rs 9.7 crore a year prior. Its current assets totalled Rs 181 crore, slightly up from Rs 177.2 crore in FY25.

Outlook for FY27

In a recent press release, Wrogn announced that it commenced FY27 with a significant growth of 40% year-on-year in gross merchandise value (GMV), amounting to Rs 125 crore in the first quarter. The brand also reported a 34% reduction in its EBITDA loss during this period. Moreover, Wrogn stated that its adjusted EBITDA loss was narrowed to Rs 38 crore in FY26, down from Rs 54 crore in FY25. The company has set an ambitious target of Rs 600 crore in GMV for FY27 and plans to expand its exclusive brand outlet network to over 100 stores by March 2027.