Honasa Consumer, the parent company of Mamaearth, has promoted Vipul Maheshwari to Chief Product and Technology Officer (CPTO), effective October 23, 2026. Maheshwari, who previously served as Executive Vice President of Product and Data, has been a key member of the company’s senior management team. In his updated position, he will be responsible for product development, technology, engineering, and analytics, emphasising the advancement of the company’s AI-driven transformation and agentic AI projects.
Maheshwari has dedicated the last six years to enhancing Honasa’s data and product capabilities. The company intends to create AI-driven tools and workflows designed to automate tasks, boost operational efficiency, and facilitate quicker decision-making across its beauty and personal care brands. Honasa is also investigating agentic AI systems that can implement multi-step workflows and manage tasks with human supervision. The goal is to embed these features into day-to-day operations and expand their implementation throughout the organisation.
Prior to his tenure at Honasa, Maheshwari garnered experience at logistics company Delhivery and Global Analytics India. He possesses a master’s degree in Mathematics and Computer Science from the Indian Institute of Technology Delhi. Founded by Varun and Ghazal Alagh, Honasa Consumer manages a portfolio of seven beauty and personal care brands, having established its business via digital platforms and a comprehensive distribution network.