Delhivery Launches Quick Commerce Service
Logistics service provider Delhivery announced on Thursday the introduction of Rapid Commerce, a service designed for under-two-hour deliveries. This initiative aims to meet the growing consumer demand for expedited order fulfilment. Initially launched in Bengaluru, Delhivery revealed that the service is currently processing over 300 orders daily, indicating a robust early interest from users.
Targeting Diverse Brand Needs
The Rapid Commerce service is set to cater to brands from various categories, such as:
- Beauty and personal care
- Apparel and fashion
- Electronics and accessories
These sectors have typically depended on standard e-commerce delivery times to fulfil consumer orders swiftly. Rapid Commerce is designed to empower direct-to-consumer (D2C) brands, retailers, and e-commerce enterprises with significantly improved delivery times, thereby enhancing the customer experience on their platforms.
Ajith Pai, Chief Operating Officer at Delhivery, expressed that through Rapid Commerce, leading D2C brands can create an exceptional direct experience while gaining greater control over customer loyalty. He highlighted that brands can provide consumers with quicker access to an extensive range of products at competitive costs by utilising Delhivery’s network of shared in-city Rapid Stores.
Expansion of Services
In August 2024, Delhivery launched dark stores and in-city delivery services tailored for e-commerce firms to leverage the rising demand for expedited delivery solutions in India. The Rapid Stores, part of Delhivery’s dark store network, facilitate 2-4 hour deliveries rather than 15-20 minute swift options. Delhivery intends to extend the Rapid Stores service to other metropolitan areas, including:
- Bengaluru
- Hyderabad
- Chennai
- NCR
- Mumbai
- Pune
- Ahmedabad
This expansion is planned for the upcoming months.
Employee Stock Option Allotment
Earlier this month, the logistics unicorn allocated 7.71 lakh equity shares as part of its various employee stock option (ESOP) schemes. The company communicated to the stock exchanges on December 8 that its shareholders approved the allocation of 7,71,269 equity shares, each with a face value of Rs 1, fully paid up following the exercise of vested options.
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