WickedGud Secures ₹20 Crore to Revolutionize Indian Cuisine

wickedgud, a culinary venture endorsed by Shilpa Shetty, has successfully raised ₹20 crore in its latest funding round. This investment was spearheaded by Orios Venture Partners,with additional support from Asiana Fund and various existing investors.

Investment Milestones and Notable achievements

Earlier in June 2023, WickedGud garnered $250,000 thru a funding campaign led by GetVantage. The brand has also attracted meaningful investments from well-known firms such as Titan Capital, Mumbai Angels, and NB Ventures.

Future Growth initiatives

The newly acquired funds will be instrumental for WickedGud as it aims to expand its distribution channels and enhance its branding strategies. The startup intends to strengthen its core team while focusing on product innovation—especially by diversifying its current offerings and introducing new Korean-inspired flavors into their instant noodles and cup noodle ranges.

A Focus on Healthier Eating Options

bhuman Dani co-founded WickedGud in 2021 with the vision of transforming Indian kitchens through a variety of nutritious yet delicious food products. The brand is committed to utilizing high-quality ingredients while employing advanced steaming and convection air drying (SCAD) technology during production.

An Impressive Growth Trajectory

headquartered in Mumbai, WickedGud has experienced remarkable growth over the last two years, reportedly achieving a fivefold increase in revenue. The company utilizes an omnichannel distribution approach that allows consumers to purchase their products via major quick commerce platforms as well as numerous e-commerce sites. Additionally, their products are available at over 2,000 retail outlets across India—including more then 400 reliance SMART Bazaar locations along with Signature and Freshpik stores.