Shoppin Secures $1 Million in Funding
Fashion search engine platform Shoppin has successfully raised $1 million in a funding round spearheaded by InfoEdge Ventures. The funding will be allocated towards:
- Recruiting skilled professionals
- Enhancing proprietary technology
- Accelerating overall growth
According to a press release from Shoppin, the company, founded by Shlok Bhartiya, offers users the capability to discover fashion items through various engaging elements, such as prompts, vibes, detailed product descriptions, and images. The platform aims to streamline the transition from inspiration found on social media platforms to product discovery on e-commerce marketplaces and direct-to-consumer (D2C) brand sites.
Shoppin has ambitious plans to assemble a team of AI engineers who will focus on creating, refining, and expanding advanced AI models. This includes the development of custom-built small language models (SLMs) specifically designed for the fashion sector.
As of now, Shoppin boasts more than 35,000 followers on Instagram and has over 20,000 individuals on its waiting list, with plans to unveil its beta search engine in February.
In a recent initiative, InfoEdge also made investments in ZingBus and Culture Circle.